Celebrating two years of BYD South West

Friday 1st August marks two years since the launch of BYD South West, when BYD Exeter opened a showroom in the heart of Marsh Barton on 1st August 2023. We’re celebrating our birthday by reflecting on two years of progression and growth, from new showrooms to new models, events to sponsorships. Here’s a look back at the past two years.

BYD South West opens its flagship showroom in Exeter

On 1st August 2023, BYD Exeter opened its doors to the public from our showroom in Waterbridge Court, Marsh Barton. At that time, the BYD ATTO 3 was the only model in the UK line-up, so we were focussed on the all-electric mid-size SUV. In September 2023, the BYD DOLPHIN was released in the UK, adding the all-electric hatchback to our line-up. Two months later in November 2023, the sleek and stylish saloon – the BYD SEAL – was added to our roster, giving us a range of three very different models to market.

Immanuel Feyi-Waboso announced as an ambassador

In July 2024, we welcomed Exeter Chiefs and England Rugby star Immanuel Feyi-Waboso to the BYD South West team as an official ambassador. Feyi-Waboso received his first call-up to the senior England squad in January 2024 for the Six Nations Championship.

BYD Truro and BYD Plymouth opens

On 1st August 2024, a year after the launch of BYD Exeter, BYD South West opened showrooms in Truro and Plymouth, expanding their expertise further across the South West. This was followed by the UK launch of the BYD SEAL U DM-I, the first plug-in hybrid to join BYD UK’s line-up.

BYD South West’s involvement at Boardmasters Festival

BYD UK sponsored the 2024 Boardmasters Festival, and our BYD South West team had the pleasure of attending the festival to work alongside the national team. With stands in both the main arena and Fistral Beach, we were able to see a number of incredible acts and surfing competitions, all while reaching an entirely new audience with our incredible technology.

BYD South West sponsored Lexi Chambers’ End2End relay

In August 2024, Lexi Chambers set off from John O’Groats on her journey to Lands End, travellin over 1,400km in her wheelchair. BYD South West sponsored this incredible feat and provided Lexi’s team with a BYD ATTO 3 support vehicle, which followed her all the way from Scotland to Cornwall.

BYD Taunton opens

Swiftly following the launch of BYD Plymouth and BYD Truro, BYD South West opened their Taunton branch on 1st November 2024, expanding our services to cover North Devon and Somerset.

New BYD Plymouth showroom

In January 2025, BYD Plymouth moved to a new location to accommodate their growth. Their new premises is on Billacombe Road, providing a central place to reach a wide audience. Following this growth and success, the staffing has expanded into a fantastic team of local BYD experts.

Cheska Hull announced as an ambassador

February 2025 saw PR guru, columnist, and Made In Chelsea star Cheska Hull join the BYD South West team as an official ambassador, bringing her expertise and local business contacts with her. This allowed us to reach different audiences, work alongside local and sustainable businesses with the same green ethos as us, and further build our connections. Shortly after this, the BYD SEALION 7 was launched in the UK, giving BYD Plymouth the opportunity to launch their new showroom with a new model.

New BYD Exeter showroom

On 1st May 2025, BYD Exeter moved to a much larger and much more central showroom, giving the team the space and opportunity to display the line-up of what is now six models. The consistent growth since BYD Exeter’s opening led to the need for a bigger space and more team members to be able to fully offer the experience of BYD South West. BYD Exeter’s new location on Hennock Road is in a prime spot in the middle of Marsh Barton, making it easily accessible and instantly recognisable.

BYD Plymouth sponsored Britain’s Ocean City Running Festival

On 11th May 2025, the BYD SEALION 7 took its place at the start line on Plymouth Hoe, ready to lead the races for Run Plymouth’s annual event. BYD Plymouth was the Official Vehicle and Automotive Sponsor for the event, and we provided the lead vehicle as well as a dedicated cheer station along the route. The following month in June, the BYD DOLPHIN SURF was officially launched in the UK, becoming the sixth vehicle in the line-up, and becoming the most affordable electric vehicle in the range.

Truro City sponsorship

On 22nd July 2025, Truro City Football Club announced their partnership with City West Country. As part of this multi-faceted collaboration, BYD Truro have provided a BYD SEAL U DM-i to Truro City’s first team manager John Askey, as well as being kit sponsors for the training kit of the first team players and staff for the upcoming National League campaign.

Events and Product Placement

BYD South West have had a heavy presence across much of the South West region this year, attending events, hosting events, and getting our brand out to a number of new places with our product placement weekends. You can find out more about this in our upcoming summer round up blog.

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BYD SEAL U DM-i interior
BYD

BYD SEAL U DM-i interior

The BYD SEAL U DM-i was the first plug-in hybrid in BYD UK’s line-up. It combines eco-friendly technology with a luxurious interior design, providing a

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