City West Country is delighted to announce a multi-faceted partnership with Truro City.
Truro City Football are Cornwall’s highest ranked football club, and are the first Cornish team to reach the National League, making history last season with their promotion to the fifth tier league.
CWC operates various brands, which include Mercedes-Benz, smart and BYD, spanning across the South West of England from Somerset to Cornwall, including fleet and retail sales of new and used cars and vans, servicing, MOT and repair for cars and vans.
As part of this exciting new partnership, CWC has provided a BYD Seal U DM-i to Truro City’s first team manager John Askey, and a Mercedes-Benz Vito to support our first team’s travel logistics.
CWC’s branding will also adorn the training kit of first team players and staff for our upcoming National League campaign
“We’re proud to announce an exciting new partnership with City West Country for the 2025-26 season,” said Truro City’s commercial lead, Rob Butland.
“This collaboration brings together two outstanding automotive brands; BYD, which mirrors the energy and ambition we’re showing on the pitch, and Mercedes-Benz, renowned for its world-class reliability and performance.
“Together, they represent the perfect blend of innovation and trust, supporting vital areas of our club operations.”
Meanwhile, Dean Baynes, general manager at City West Country Truro, added: “We are delighted to be sponsoring Truro City Football Club.
“Working with such an inherently Cornish establishment with strong community ties aligns greatly with City West Country Truro’s own values, and the values of the brands we represent in Cornwall of Mercedes-Benz Cars and Vans and BYD.
“It is an ideal fit for us to support the club during this exciting and fantastic transition in what will be an amazing season.
“We really look forward to supporting and cheering the team on from the sidelines and to witness the club as it continues to make its mark on the local sports scene.”
