As we near the end of event season, we’re reflecting on our packed summer schedule this year. We were part of exciting events all over the South West, and for the first time ever, attended events as our City West Country franchise featuring all our brands.
Exeter Business Fest
Wednesday 2nd April, Exeter
We kicked off the event season with Business Fest, where we showcased Mercedes-Benz Exeter, smart Exeter, BYD Exeter, and GWM South West. We debuted our ‘recharge station’, showcasing the VTOL technology from BYD to allow people to relax and charge their devices, as well as displayed smart’s new all-electric range.
Britain’s Ocean City Running Festival
Sunday 11th May, Plymouth
BYD South West were the Official Vehicle and Automotive Support Partner for Britain’s Ocean City Running Festival. BYD Plymouth provided the lead vehicle and a dedicated cheer station along the route, ensuring an enhanced experience. We also displayed our cutting edge technology on the Hoe promenade for spectators to enjoy, and our very own Head of Marketing ran the Half Marathon dressed as a dolphin, paying homage to the BYD DOLPHIN.
Devon County Show
Thursday 15th – Saturday 17th May, Exeter
The sun was shining for Devon County Show this year, and it was one of our most successful events yet. Displaying a range of vehicles from all of our brands, including Mercedes-Benz, Tangelo, smart, BYD, and GWM meant there was something for everyone, and we launched our notorious spin wheel with family-friendly branded merchandise.
Royal Cornwall Show
Thursday 5th – Saturday 7th June, Wadebridge
We had the pleasure of displaying our brands at the biggest show in Cornwall, taking Mercedes-Benz Truro, smart Truro, and select models from the BYD Truro. Unlike Devon County Show, the weather wasn’t on our side at Wadebridge, but it was a successful event meeting lots of lovely people nonetheless.
Plymouth Armed Forces Day
Saturday 28th June, Plymouth
BYD Plymouth and Tangelo Plymouth took pride of place on Plymouth Hoe, giving visitors the chance to explore brand new tech from BYD and iconic used models with Tangelo Plymouth.
Somerset Armed Forces Day
Saturday 5th July, Taunton
BYD Taunton represented City West Country at the Somerset Armed Forces Day, allowing visitors to get to know the brand and its models up close and personal.
Perranporth Ride and Drive
Friday 11th July, Perranporth
BYD Truro had all models on display at the Perranporth Ride and Drive event, accompanied by Cornwall’s Rewind Radio. The family-friendly event enabled people to get a real feel for the models, driving around the airfield’s track and letting loose on the runway during the hour of speed.
Taunton Flower Show
Friday 1st – Saturday 2nd August, Taunton
BYD Taunton and Mercedes-Benz Vans were the stars of the show at Taunton Flower Show, joining in the fun at Taunton’s historical event.
Product placement
As a group, we’ve made making impressions in a number of popular locations across the South West, including Exeter Quay, Orchard Shopping Centre, Drake Circus, Princesshay, and Dartmoor Zoo. We expect to see these partnerships continue, and our locations to expand in the future.