City West Country is proud to announce a new partnership with Somerset County Cricket Club, marking an exciting collaboration for the 2026 cricket season.
The partnership will see City West Country supporting the club through a range of brand activations and matchday opportunities, reinforcing its commitment to the local community and regional sport.
As part of the agreement, City West Country will benefit from in ground branding, digital exposure and hospitality opportunities at the Cooper Associates County Ground, creating engaging experiences for customers, colleagues and partners alike.
Martin Green, General Manager at City West Country in Taunton said: “We are delighted to be partnering with Somerset County Cricket Club for the 2026 season. As a business rooted in Somerset, we are passionate about supporting organisations that bring people together and contribute to our community. This collaboration allows us to create memorable experiences for our customers and colleagues while championing our local club. We’re excited for what the season ahead will bring.”
Both organisations share a strong focus on community, performance and long term growth, making this partnership a natural fit. The collaboration is set to deliver value on and off the pitch throughout the season.