City West Country Limited is pleased to announce the addition of Chery to its automotive brand portfolio, further strengthening the group’s manufacturer representation across the South West.
The addition of Chery marks an important step in City West Country’s continued growth and commitment to partner with innovative, globally recognised automotive brands. As part of this expansion, Chery Torbay will open soon in Paignton, providing customers across Torbay and South Devon access to the Chery range.
Chery Torbay will focus exclusively on local retail and small business customers, supported by after sales facilities providing servicing, maintenance and ongoing customer support.
City West Country’s Fleet department will provide a distinct and specialist point of contact across the UK for large scale fleet orders, national leasing companies, the public sector and broker operations.
Mike Wickins, CEO of City West Country, said: “We are delighted to be adding Chery to the City West Country portfolio. This partnership represents a significant step for the business, aligning us with a forward‑thinking global manufacturer at an exciting time for the UK market. With our specialist resources in Fleet sales, after sales and customer service, we look forward to supporting the growth of the Chery brand across Torbay and the wider South West.”
Launched in the UK in August 2025, Chery has become one of the country’s fastest growing car brands, with its award-winning, family-focused TIGGO SUV models being increasingly popular with customers.
The Chery TIGGO model range is a global SUV line that has earned the trust of over 3 million drivers in more than 80 countries. It combines contemporary design with class-leading space, strong hybrid performance and exceptional value. All models are available with the brand’s advanced Chery Super Hybrid powertrain, which blends all-electric driving for shorter journeys, with the reassurance of a highly efficient petrol engine for longer trips.
The brand is also backed by Chery International, China’s top automotive exporter established in 1997, and benefits from world-class R&D, global manufacturing standards, and a reputation for engineering excellence built over two decades.